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Making music is easier than ever — but turning streams into real income requires strategy.

The music industry has never been more accessible — or more competitive. In 2025, releasing your track is just the beginning. The real challenge is getting people to hear it. This guide breaks down the most effective, up-to-date strategies for promoting your music online, building a genuine audience, and using Pump Your Sound tools to automate and scale your growth.

If you’ve been uploading tracks to SoundCloud and wondering why your play count is stuck in the hundreds — or worse, the tens — you’re not alone. The good news? You don’t need bots, fake repost services, or sketchy promo groups to get real traction. You just need a plan.

There is an interesting thing happening today. There has never been so much music, but as the number of new songs increases, music is being listened less. However, from time to time some artists manage to come up to the surface and are rewarded accordingly. Their music is being listened. And that is the main goal of every musician, especially those who are still trying to get noticed.

If you're an indie artist, you must be involved in the promotion process just as much as you were involved in the recording. Thankfully, we are in an age where it's possible to become famous just from internet campaigns.

Repost trading began as a great concept and idea. A platform to cross-promote. Which is nothing new, just the means to do it changes with the times.